Instagram allows users to share their videos and photos for free online. Not only can you upload your photos; you can edit them using Instagram’s editing software. The social network has significantly grown in popularity during the past four years. That is the primary reason why you should consider adding it to your social media marketing strategy.
“Instagram is a free application that is popular with mobile users. It provides you with a huge creative opportunity to build your relationship with your current followers and connect with new ones,” said Andrew Rice, owner of a website design company in Minneapolis.
The proper way to use Instagram to boost business is to use it to represent the visual side of your company to social media users. A best practice is to show your followers the back end atmosphere of your business so that they can connect with you on a personal level. This practice will help them gain your trust.
“You wouldn’t think a law firm could benefit from something like Instagram,” said Marc Holt, marketing spokesperson for a Minneapolis expungement lawyer firm. “In fact, the opposite is true. Instagram allowed us to show our followers and prospective clients a ‘behind the scenes’ look at our organization.”
The organization Holt works for gained a significant number of followers on Instagram by posting relevant law-related information and fun behind the scenes videos. This allowed social users to view the law firm as a trusted source for useful information and also helped them develop an online relationship with the company. Their images and videos ended up getting shared by many users and it led to their site receiving dozens of backlinks. This, in turn, improved their search engine optimization (SEO) efforts and their site became much more visible online.
One of the best ways to utilize Instagram for marketing is the use of videos. The site allows you to post 15-second videos. This gives you an opportunity to make major announcements or provide useful information that can easy be shared. You could use it to answer questions from your audience or clients or promote company specials.
Instagram allows you to place quite a bit of information in your biography section. This is where you can optimize your content and word your bio in a way that will attract more leads. Remember that even if you do not get any sales from Instagram, you are still promoting your brand and enhancing your opportunity to receive quality backlinks.
The reason you should implement a marketing plan based on Instagram is that the social network can be just as powerful for business as the veteran social channels like Facebook, Twitter and Google+.
The post The Real Small Business Marketing Benefits of Instagram appeared first on Ideas & Concepts on Multimedia Technology.
